Your storefront — what buyers see
Every published event gets a public storefront page — branded yours, working the same on a phone as a laptop. This is the journey your buyers take, so you know what they’re seeing when they call.
The event page
- The page shows your branding, description, venue and the ticket types currently on sale. Remaining stock is only disclosed when 10 or fewer remain — urgency reads without your sales volumes going public.
- On a run, buyers pick their date first, and each date carries the same 10-or-fewer remaining count. Cancelled dates are simply absent; a sold-out date stays pickable on purpose, because its waitlist only appears once the date is chosen.
- On a seated event, buyers pick their exact seats on the live map, with availability refreshing as others buy.
- Hidden types appear only with an access code or private link.
Basket & checkout
- A basket holds real stock for 15 minutes — the countdown is visible to the buyer. Reaching payment tops the hold up, within a 30-minute ceiling, so stepping back and forth can’t hold stock forever.
- Registration questions come before payment, and required ones gate it.
- Payment is card, on your own Stripe account (Getting paid). Tickets issue the moment payment confirms; free orders confirm directly.
- Discount codes apply in the basket; billing and company details can be added during checkout — or after, for the invoice.
After purchase
- The confirmation page and email carry every ticket’s QR, seat labels where seated, and per-add-on QRs. Each pass has its own Apple/Google wallet button, and an order with two or more of them also gets Add all to wallet.
- Wallet passes update live: a cancelled, refunded or re-dated ticket greys out on the buyer’s phone by itself.
- The receipt or invoice is linked right there — see Invoices & receipts.
Buyer self-service
Buyers manage orders through emailed magic links — no accounts, no passwords. From their order page they can re-download tickets, reassign a ticket to a colleague (it re-issues with a fresh QR), add billing details, and read their documents.
- Find my order — a buyer enters their email and gets links re-sent for confirmed orders from the last 12 months. It always answers the same whether or not anything matched, so it can’t be used to fish for customers.
- Marketing emails carry one-click unsubscribe; transactional email (tickets, confirmations) always arrives.
