frequentix
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How frequentix works, for the people running the event.

Orientation guides for every part of the platform — the organiser console, your public storefront, and the Scanner and Box Office apps at the door. Enough to know what to expect; the console itself guides each step.

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Emails & campaigns

frequentix sends two very different kinds of email on your behalf — and keeps them apart, so a marketing blast can never delay a buyer’s tickets.

The two kinds of email

An event’s Emails area: sent messages with their delivery and open state, and the Campaigns tab alongside.
Comms → Emails — every message the event has sent, with opens tracked.
  • Transactional — confirmations, tickets, waitlist offers, cancellation notices. Always sends, never counted against any allowance, and ignores marketing unsubscribes (it’s about the buyer’s order, not marketing).
  • Discretionary — campaigns and one-off manual sends you compose. Counted, capped and unsubscribable.

Both send from your organiser name — buyers see you, not frequentix. Each event’s Emails tab shows every message sent for it, with opens tracked.

Campaigns

A campaign is composed per event: pick the audience (ticket holders, a segment), write it in the editor, preview, send or schedule. The recipient count you see is the count that sends — unsubscribed, bounced and erased contacts are already excluded.

The monthly allowance

Discretionary email draws on a per-calendar-month allowance: none on Free and Starter, 25,000 on Pro and Enterprise. It’s a hard cap — a send that would exceed it is refused rather than partially sent — and transactional email never touches it.

Unsubscribes & deliverability

  • Every campaign carries one-click unsubscribe plus a footer link; unsubscribes apply immediately.
  • Hard bounces and complaints drop a contact from future sends automatically — protecting your sending reputation.
  • Erased contacts (GDPR) can never be emailed again.